With the Old Style label, Petit Jean Meats wished to incorporate the history of the company. I rebuilt parts of the truck in Photoshop and incorporated it into the label. 
The bacon board was a longer process, since the client wished to target an audience that shops at places like Whole Foods. I conducted a competitive analysis of package color and shelf placement and then designed the product according to strict USDA guidelines that governed word size and placement. 

You may also like

Back to Top